The company was founded on the belief that design solutions rooted in healthcare expertise can provide real business advantages to organizations and their leaders.


About GDI

Gendron Design and Innovation (GDI) was founded in 2018 by Claudine Litman. A designer by trade, Claudine was previously a partner in a branding and marketing firm where she led a practice of interaction designers, brand designers, user experience designers, and production designers on initiatives for companies including IBM, Bloomberg, and Nike. Claudine’s desire to fuse industry-specific business acumen with her user-centered design experience inspired her to pursue an MBA, with a concentration in healthcare, at the Yale School of Management. It’s at this intersection of business, design and healthcare that GDI works—helping healthcare organizations of all sizes and types deliver better experiences and business results.

Claudine Litman, Founder & CEO   View Profile

Claudine Litman, Founder & CEO
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You helped us to move our discussion towards 
other processes and system improvements.
This project really helped us identify new strategic opportunities.
— Pauline Corso, Operational Vice President, Nemours Children's Health System

Our offerings

• Data analysis and documentation
• Process and workflow design
• Tool and framework design
• User research and archetypes
• Journey and experience mapping
• Workshop facilitation
• Engagement strategies
• Information and data design
• Graphic and communication design
• Production services

Our approach

We take our clients through a customized design process to solve high-priority challenges within their organizations. We tailor our offerings and our teams, using our network of affiliates, to envision and implement powerful cross-channel business solutions.